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Ganzhou Maternal and Child Health Hospital won the National Health Brand Communication Award

近日,由健康报社主办的第三届全国卫生健康品牌传播年会暨第三季寻找卫生健康行业宣传创新案例活动总结会在四川成都召开。 This week's news Zhou Xiaomei reported: Recently, the third national health and health brand communication annual meeting and the third quarter of the health and health industry promotion and innovation case activity summary meeting hosted by the health newspaper were held in Chengdu, Sichuan. At the meeting, the results of the series of selections for the "Third Season Search for Cases of Publicity and Innovation in the Health Industry" in 2019 were commended. The public welfare activities of Ganzhou Maternal and Child Health Hospital "Poverty Relief Relay" were rated as "Excellent Cases of Brand Activities of the Year" in the category of brand activities.

The selection activity is sponsored by the health newspaper, with the theme of "passing on industry voices and telling good industry stories", a series of selections are carried out nationwide, with four categories of awards: platform, team, individual, and activity. Generated through online application, submission of relevant materials, and selection.   The "Poverty Relief Relay" charity event was jointly initiated by the Ganzhou Municipal Health and Health Commission and the Ganzhou Maternal and Child Health Hospital. WeChat is used as a medium to radiate the circle of friends to participate in the activities. The relay rules are that the invitees are within 24 hours of being invited. The WeChat circle of friends relayed a picture containing the QR code of thalassaemia prevention and control knowledge and attached a relay declaration to pass the knowledge of thalassaemia prevention and control through your fingertips. The activity period was one week.

The three pictures, forwarded at once, relayed by multiple people, the activity is simple, rapid and effective to let more people realize thalassemia, understand the knowledge of prevention and treatment and participate in the delivery in person. It is a powerful attempt for Ganzhou health education to explore the mobile Internet public welfare model. During the event, the circle of friends of many netizens in Ganzhou City was "ba screen" by this declaration , and nearly 8,000 people participated in the relay. It is the first time in China to relay the knowledge of "poverty alleviation" through a circle of friends. This move has also been followed and reported by local media, provincial media, and national media.

This award is a microcosm of Ganzhou Maternal and Child Health Hospital's publicity work, advancing with the times, and constantly innovating. In recent years, the publicity work of Ganzhou Maternal and Child Health Hospital has combined traditional media with new media, daily publicity and theme publicity, and graphics and video to form a website covering the hospital, Weibo, "Ganzhou Maternal and Child Health Care Hospital ”,“ Ganzhou Maternal and Child Health Hospital Subscription Number ”,“ Ganzhou Women and Children ’s Party Building ”WeChat public platform of self-media promotion matrix, and at the same time uniting mainstream media, from medical technology, quality services, humanistic care, advanced equipment, health sciences, public welfare actions Promote in various ways to facilitate people to understand medical information, and at the same time build a hospital brand.